Take-Aways (AI)
  • The infor­ma­ti­on obli­ga­ti­on pur­su­ant to Art. 17 E‑DSG can be ful­fil­led by a publicly acce­s­si­ble pri­va­cy poli­cy on the web­site, espe­ci­al­ly in the case of direct collection.
  • Infor­ma­ti­on should be pro­vi­ded in a clear, lin­gu­isti­cal­ly under­stan­da­ble way and at dif­fe­rent levels (mul­ti-level access) so that dif­fe­rent user needs are covered.
  • As a mini­mum stan­dard, the FDPIC requi­res direct links to rele­vant pas­sa­ges and opti­ons, as exem­pli­fi­ed by the Micro­soft solution.

In a column in the NZZ (Wed­nes­day, 27.9.2017, p. 9), the FDPIC com­men­ted on the ful­fill­ment of the duty to inform. First­ly, it con­siders infor­ma­ti­on via a web­site to be suf­fi­ci­ent, and second­ly, it recom­mends staged information:

While updating terms of use and pro­vi­ding con­sent via paper still invol­ved a gre­at deal of effort, cus­to­mers’ demand for trans­pa­ren­cy can now be easi­ly imple­men­ted thanks to digi­tal tech­no­lo­gy. By means of Acti­va­ti­on of appro­pria­te infor­ma­ti­on pro­vi­ders can always keep their cus­to­mers fair­ly and com­pre­hen­si­ve­ly infor­med online. Infor­ma­ti­on is fair when it is first­ly lin­gu­isti­cal­ly easy to under­stand is and second­ly the cus­to­mers through a user-fri­end­ly pro­gramming direct­ly to tho­se pas­sa­ges of the terms and con­di­ti­ons of use that are rele­vant to the infor­med exer­cise of spe­ci­fic rights of choice and consent.

Com­pre­hen­si­ve infor­ma­ti­on is pro­vi­ded when tho­se respon­si­ble for pro­ce­s­sing their online texts acce­s­si­ble in seve­ral depths of expl­ana­ti­on makeThe new web­site is desi­gned to meet the vary­ing needs of visi­tors, from online shop­pers to spe­cia­li­zed groups such as inve­sti­ga­ti­ve jour­na­lists and data pro­tec­tion authorities.

The­se state­ments must be read in the con­text of the dis­patch on the draft FADP, which comm­ents on the duty to pro­vi­de infor­ma­ti­on within the mea­ning of Art. 17 of the e‑DSG as follows:

Thus, a gene­ral infor­ma­ti­on suf­fice if the per­so­nal data be obtai­ned from the per­son con­cer­ned (for gene­ral busi­ness con­di­ti­ons see Art. 18 Par. 1). Conceiva­ble in this case are a Pri­va­cy poli­cy on a web­sitebut, if neces­sa­ry, also sym­bols or pic­to­grams, as far as they reflect the neces­sa­ry infor­ma­ti­on. If a gene­ral form is cho­sen, the infor­ma­ti­on must Easi­ly acce­s­si­ble, com­ple­te and suf­fi­ci­ent­ly visi­ble be made. Also a mul­ti­le­vel access is pos­si­ble, which, for exam­p­le, con­ta­ins an over­view on a first level that gives access to detail­ed infor­ma­ti­on on a second level. On the other hand, it is not suf­fi­ci­ent if a cont­act per­son is sim­ply given. The per­son con­cer­ned should recei­ve the infor­ma­ti­on wit­hout having to ask for it first.

The FDPIC and the dis­patch are the­r­e­fo­re of the opi­ni­on that the duty to inform under Art. 17 E‑DSG can be ful­fil­led by publi­shing the requi­red infor­ma­ti­on on a web­site and com­mu­ni­ca­ting it only in this way. This applies in any case if the data direct are coll­ec­ted from the data sub­ject. But also with the Third par­ty sur­vey such infor­ma­ti­on must be suf­fi­ci­ent, pro­vi­ded that the data sub­ject is awa­re of the coll­ec­tion, which can be ensu­red, for exam­p­le, by a cor­re­spon­ding noti­ce. It would the­r­e­fo­re be suf­fi­ci­ent, for exam­p­le, to include a noti­ce in the GTC that the con­trol­ler obta­ins per­so­nal data via third par­ties, such as a cre­dit agen­cy; the other infor­ma­ti­on requi­red under Art. 17(2) FADP can also be pro­vi­ded in this case, for exam­p­le, via a website.

What is requi­red, howe­ver, is a clear lan­guage, and recom­men­ded is a “mul­ti-level” decla­ra­ti­on. This refers to “staged” infor­ma­ti­on – in this case, the requi­red infor­ma­ti­on is initi­al­ly pro­vi­ded only in gene­ral form; howe­ver, the visi­tor to the web­site has the oppor­tu­ni­ty to explo­re the indi­vi­du­al topics in grea­ter depth via more in-depth links. Fur­ther expl­ana­ti­ons of this approach can be found in the Media release of the FDPIC on the cla­ri­fi­ca­ti­on of the facts regar­ding Win­dows 10:

[…] In the second release, users will be able to addi­tio­nal­ly access the cor­re­spon­ding pas­sa­ge in the latest ver­si­on of the pri­va­cy poli­cy direct­ly during the instal­la­ti­on pro­cess. This increa­ses trans­pa­ren­cy and makes it easier for users to find the rele­vant infor­ma­ti­on in the exten­si­ve expl­ana­ti­on. […]

The FDPIC con­siders the solu­ti­on rea­ched with Micro­soft, in par­ti­cu­lar the Direct link to the rele­vant pas­sa­ges of the pri­va­cy poli­cy and the opti­ons to choo­se from, as Mini­mum stan­dard for appli­ca­ti­ons and ser­vices of other com­pa­nies. In future cla­ri­fi­ca­ti­ons, the FDPIC will mea­su­re the data pro­ce­s­sing under review against the solu­ti­on achieved.