- 61 Data protection authorities demand protective measures against abusive AI generation of realistic-looking images and intimate depictions.
- Organizations must provide transparency about capabilities, safeguards, permitted use and sanctions for misuse.
- Legal requirements: AI labeling requirement in the AI Act from Aug. 2026 and national criminal law initiatives against deepfakes.
On February 23, 2026, 61 data protection authorities including the FDPIC and the EDPB, the CNIL (FR) and the ICO (UK) published a joint statement on AI-generated images:
- Joint declaration on AI-generated images (EDÖB, 23.2.2026)
- Joint Statement on AI-Generated Imagery and the Protection of Privacy (PDF)
- EDPB media release (23.2.2026)
The declaration is aimed at developers and operators of generative AI. The background to this is the fact that it is becoming increasingly easy to generate realistic images and videos of people without their knowledge, including intimate depictions and defamatory content. The declaration therefore formulates four Expectations of organizations that develop or use generative AI:
- Protective measures against the misuse of personal data and the creation of non-consensual intimate images, in particular depictions of children
- Transparency regarding capabilities, protective measures, permissible uses and consequences of misuse of AI
- Deletion mechanisms so that those affected can quickly request the removal of harmful content
- Measures for the special protection of children
The AI Act contains a labeling requirement for deepfakes (applicable from August 2026). In Germany, for example, there is a draft bill for a new Section 201b of the Criminal Code that would criminalize deepfakes:
§ Section 201b Violation of personal rights through digital forgery
(1) Anyone who violates the right of personality of another person by using media content produced or modified by computer technology that violates the Appearance of a true-to-life image or sound recording the external appearance, behavior or verbal statements of this person, to a third person. makes accessible, shall be punished with imprisonment of up to two years or a fine. The same applies if the offense pursuant to sentence 1 relates to a deceased person and their personal rights are seriously violated as a result.
(2) Anyone who makes the media content accessible to the public in the cases referred to in subsection (1) sentence 1 or makes media content accessible that relates to an event in the highly personal sphere shall be liable to a custodial sentence not exceeding five years or to a monetary penalty.
(3) Paragraph 1 sentence 1, also in conjunction with paragraph 2, shall not apply to acts performed in the exercise of overriding legitimate interests in particular for art or science, research or teaching, reporting on current events or history or for similar purposes.
(4) The image or sound carriers or other technical means used by the offender or participant may be confiscated. § Section 74a shall apply.
[Amendment of Section 205 and the Code of Criminal Procedure]
In Switzerland, the National Council rejected the Motion Mahaim (23.3563) on the regulation of deepfakes in public spaces in May 2025. Depending on the subject matter of deepfakes, however, criminal law provisions, civil law protection of personality rights, fair trading law, etc. may apply.