Take-Aways (AI)
  • Face­book and the US FTC agreed on a fine of around USD 5 bil­li­on, sub­ject to the appr­oval of the DOJ.
  • Part of the agree­ment is stric­ter super­vi­si­on of Facebook’s data hand­ling, but no gene­ral rest­ric­tion of data processing.
  • The FTC pena­li­zes Face­book for allo­wing Cam­bridge Ana­ly­ti­ca to coll­ect data and vio­la­ting a 2011 DOJ settlement.
  • The fine is con­side­red rela­tively low in view of high sales and cash reser­ves; Face­book shares rose after the announcement.

As repor­ted by media (NY Times, NZZ), Face­book and the U.S. Fede­ral Trade Com­mis­si­on (FTC) via a Buses of approx. USD 5 bil­li­on. agreed. The agree­ment is sub­ject to the appr­oval of the Depart­ment of Justi­ce (DOJ). Also part of the agree­ment is appar­ent­ly tigh­ter over­sight of Facebook’s data hand­ling (but not a rest­ric­tion on data processing).

The FTC is pena­li­zing Face­book becau­se Face­book is coll­ec­ting data through Cam­bridge Ana­ly­ti­ca (CA) had admit­ted. CA was an Eng­lish con­sul­ting firm that had sup­port­ed Trump’s elec­tion cam­paign, among other things. In doing so, Face­book had in par­ti­cu­lar vio­la­ted an ear­lier sett­le­ment with the DOJ from 2011.

While the busing is record high, it is set against sales of more out of USD 55 bil­li­on in 2018 and near­ly USD 15 bil­li­on in the first quar­ter of 2019 and cash reser­ves of more than USD 40 bil­li­on. It was the­r­e­fo­re seen by many as a jud­ged very low. The Face­book share pri­ce rose to an all-time high after the announcement.