Take-Aways (AI)
  • The E‑DSG does not chan­ge the Swiss data pro­tec­tion prin­ci­ple: Pro­fil­ing does not gene­ral­ly requi­re con­sent; pro­ce­s­sing is per­mit­ted if no pro­ce­s­sing prin­ci­ples are violated.
  • Expli­cit con­sent is only requi­red if pro­fil­ing vio­la­tes a pro­ce­s­sing prin­ci­ple and the­re is no other justification.

Like reports Par­lia­ment adopted the e‑DSG in today’s final vote.

One que­sti­on that accom­pa­nied the coun­cils’ tough nego­tia­ti­ons was that of the Con­sent for pro­fil­ing. The FDPIC has alre­a­dy repea­ted­ly taken the posi­ti­on (cf. here), the pro­ce­s­sing of par­ti­cu­lar­ly sen­si­ti­ve per­so­nal data and per­so­na­li­ty pro­files is always only per­mis­si­ble with con­sent. The FDPIC pro­ba­b­ly wants this posi­ti­on to be under­s­tood as a recom­men­da­ti­on, not as the result of man­da­to­ry law, and in cer­tain situa­tions it makes sen­se to obtain con­sent vol­un­t­a­ri­ly – from a legal point of view, howe­ver, this posi­ti­on would cle­ar­ly be wrong.

In the pri­va­te sphe­re, the DPA and the e‑DPA con­cep­tual­ly fol­low the pro­tec­tion of per­so­na­li­ty under the CC. It is not unlawful to make nega­ti­ve comm­ents about a per­son as long as the thres­hold of a vio­la­ti­on of per­so­na­li­ty is not rea­ched, and it is just as unlawful to pro­cess per­so­nal data – wha­te­ver the per­so­nal data and wha­te­ver the pro­ce­s­sing method – as long as the pro­ce­s­sing prin­ci­ples are not vio­la­ted. The GDPR takes a dif­fe­rent approach, the prin­ci­ple of pro­hi­bi­ti­on, which is only brea­ched sel­ec­tively; but this approach is ali­en to Swiss law.

The E‑DSG has not chan­ged this con­cept. This must also be men­tio­ned becau­se the deba­te in Par­lia­ment could some­ti­mes have given the impres­si­on that, at least for high-risk pro­fil­ing, things were dif­fe­rent, that con­sent was always and fun­da­men­tal­ly a pre­re­qui­si­te. This is wrong, and it is clear from the votes in the cham­bers that such a fun­da­men­tal depar­tu­re from the cur­rent system was not inten­ded. As today, pro­fil­ing does not requi­re con­sent, eit­her expli­cit or implied.

The histo­ry of the E‑DSG also shows this. In the Preli­mi­na­ry draft of the new DPA was still inten­ded, pro­fil­ing wit­hout expli­cit con­sent was unlawful:

Art. 23 Vio­la­ti­on of per­so­na­li­ty rights

1 Anyo­ne who pro­ce­s­ses per­so­nal data must not unlawful­ly inf­rin­ge the per­so­na­li­ty of the per­sons concerned.

2 A vio­la­ti­on of per­so­na­li­ty rights exists in particular:

[…]

d. through Pro­fil­ing wit­hout expli­cit con­sent of the per­son concerned.

If the Fede­ral Coun­cil real­ly inten­ded at the time to pro­hi­bit pro­fil­ing wit­hout con­sent (which is not cer­tain; it was not clear from the expl­ana­to­ry report whe­ther the Fede­ral Coun­cil was awa­re of the scope of its pro­po­sal), it would in any case have done so in the right place, name­ly in the pro­vi­si­on on per­so­na­li­ty vio­la­ti­ons. Howe­ver, this request met with broad resi­stance in the con­sul­ta­ti­on, and this pro­vi­si­on was no lon­ger found in the draft FADP. It is thus clear that the ban on pro­fil­ing wit­hout con­sent was pro­po­sed, dis­cus­sed and drop­ped. It would take some con­tor­ti­ons to read it back into the law (even if some par­ti­ci­pan­ts in the con­sul­ta­ti­on said at the time that the­re was no need for this par­ti­cu­lar pro­hi­bi­ti­on becau­se it was alre­a­dy inclu­ded in the principles).

As men­tio­ned abo­ve, it is not clear from the par­lia­men­ta­ry deba­te that pro­fil­ing always requi­res con­sent. It is true that the­re are state­ments that could be read in this way with a cor­re­spon­din­gly good – or bad – will, such as the following:

  • SR Bar­rel, AB 2019 S 1240:

    It is undis­pu­ted that the­re must always be expli­cit con­sent for the pro­ce­s­sing of par­ti­cu­lar­ly sen­si­ti­ve per­so­nal data.”

  • NR Flu­ri, AB 2019 N 1787:

    We pro­po­se that you requi­re expli­cit con­sent in para­graph 7 for the pro­ce­s­sing of par­ti­cu­lar­ly sen­si­ti­ve per­so­nal data […] Mino­ri­ty I (Wer­muth) requi­res expli­cit con­sent for pro­fil­ing that ent­ails a high risk to per­so­na­li­ty or fun­da­men­tal rights.”

Howe­ver, this is not how I under­stand the­se state­ments. On the con­tra­ry, the­re was obvious­ly con­fu­si­on in the coun­cils as to the con­cept of the DPA. And the voices that do not assu­me a fun­da­men­tal con­sent requi­re­ment are much clea­rer, espe­ci­al­ly tho­se of BR Sommaruga:

  • BR Som­ma­ru­ga, AB 2019 N 1788:

    Neither in the cur­rent data pro­tec­tion law nor in the draft of the Fede­ral Coun­cil is con­sent requi­red in prin­ci­ple for the pro­ce­s­sing of per­so­nal data; thus, no so-cal­led opt-in system applies. Nevert­hel­ess, con­sent plays an important role for pri­va­te data pro­ces­sors. Con­sent can be used to justi­fy data pro­ce­s­sing that vio­la­tes per­so­nal rights. In this case, the con­sent must meet various requi­re­ments: Con­sent must be given vol­un­t­a­ri­ly and unam­bi­guous­ly after ade­qua­te infor­ma­ti­on has been pro­vi­ded; and if par­ti­cu­lar­ly sen­si­ti­ve per­so­nal data is pro­ce­s­sed or pro­fil­ing is car­ri­ed out, con­sent must be explicit.”

  • NR Worm­wood, AB 2019 N 1785:

    It is alre­a­dy about the spe­cial case – if you will – whe­re con­sent is neces­sa­ry at all. This con­cerns, for exam­p­le, con­sent under Artic­le 27(1), sub­ject justi­fi­ca­ti­on grounds for vio­la­ti­ons of per­so­na­li­ty – then just when you con­sent to the vio­la­ti­on of per­so­na­li­ty accor­din­gly, which is then no lon­ger one.”

  • SR Bar­rel (on 23 Sep­tem­ber 2020):

    The EU Gene­ral Data Pro­tec­tion Regu­la­ti­on pro­vi­des that any pro­ce­s­sing of per­so­nal data is unlawful unless the data sub­ject has con­sen­ted to the data pro­ce­s­sing or the­re is ano­ther legal ground. The con­cep­ti­on in our law is the other way around. Data pro­ce­s­sing is gene­ral­ly per­mis­si­ble unless the­re is an excep­tio­nal circumstance.

And it is also clear from the mes­sa­ge that no depar­tu­re from the cur­rent system was inten­ded with the e‑DSG:

Increa­sed requi­re­ments are also pla­ced on con­sent for pro­fil­ing, as is alre­a­dy the case under cur­rent law for the pro­ce­s­sing of per­so­na­li­ty profiles.

This should make it clear:

  • The Wor­ding of the FADP as well as the e‑DSG sug­gests that con­sent is not always requi­red for data requi­ring spe­cial pro­tec­tion and for pro­fil­ing or the pro­ce­s­sing of per­so­na­li­ty pro­files. The rele­vant pro­vi­si­on is struc­tu­red in the same way in each case: “In [or for] the pro­ce­s­sing of [par­ti­cu­lar­ly sen­si­ti­ve per­so­nal data/personality profiling/profiling], con­sent must be expli­cit.” This is dif­fe­rent from “The pro­ce­s­sing of […] requi­res expli­cit con­sent”. and makes it clear that a pos­si­ble con­sent requi­re­ment sti­pu­la­ted else­whe­re is taken up and spe­ci­fi­ed here, but is not made a statute.
  • From the Syste­ma­tics the same results in two respects: First­ly, the expres­si­ve­ness is not men­tio­ned – like other pro­hi­bi­ti­on prin­ci­ples, such as pro­ce­s­sing against the will of the data sub­ject – with the per­so­na­li­ty vio­la­ti­ons (in Art. 12 DPA or Art. 26 E‑DSA), but at the front, in the gene­ral pro­vi­si­ons. Second­ly, it fol­lows from the justi­fi­ca­ti­on pro­vi­si­ons (Art. 13 DPA and Art. 27 E‑DPA) that con­sent is on an equal foo­ting with the other justi­fi­ca­ti­on grounds. To allow only con­sent for cer­tain pro­ce­s­sing, but no other grounds for justi­fi­ca­ti­on, would be ali­en to the FADP.
  • The Legis­la­ti­ve Histo­ry shows that the pro­hi­bi­ti­on of pro­fil­ing wit­hout con­sent was con­side­red but not inclu­ded in the law.
  • The votes in the Con­sul­ting make it clear that the coun­cils did not want to intro­du­ce a pro­hi­bi­ti­on prin­ci­ple for profiling.

It the­r­e­fo­re remains the case that pro­fil­ing, whe­ther low-risk or high-risk, does not requi­re con­sent unless it vio­la­tes a pro­ce­s­sing principle.

Con­ver­se­ly, a Con­sent for pro­fil­ing then requi­redwhen

  • a Pro­ce­s­sing prin­ci­ple vio­la­ted beco­mes, e.g.
    • the prin­ci­ple of trans­pa­ren­cy (which, howe­ver, can­not alre­a­dy be deri­ved from a breach of the duty to pro­vi­de infor­ma­ti­on under Art. 17 E‑DSG, becau­se Art. 17 E‑DSG is neither a pro­ce­s­sing prin­ci­ple nor a con­cre­tizati­on of the prin­ci­ple of transparency),
    • the prin­ci­ple of pur­po­se limi­ta­ti­on (wher­eby pro­fil­ing as such is not a pur­po­se, but a pro­ce­s­sing moda­li­ty, a “means” of pro­ce­s­sing. Anyo­ne who car­ri­es out new pro­fil­ing for a pre­vious­ly per­mit­ted pur­po­se the­r­e­fo­re does not vio­la­te the pur­po­se limi­ta­ti­on principle),
    • the prin­ci­ple of pro­por­tio­na­li­ty (wher­eby pro­por­tio­na­li­ty is based on the pur­po­se of the pro­ce­s­sing; pro­fil­ing is the­r­e­fo­re pro­por­tio­na­te inso­far as it is sui­ta­ble and neces­sa­ry for a pur­po­se, even if it is com­pre­hen­si­ve – e.g. for the pur­po­se of mar­ke­ting per­so­na­lizati­on; the pur­po­se, for its part, is not sub­ject to the prin­ci­ple of pro­por­tio­na­li­ty, but to that of eco­no­mic freedom);
  • and at the same time no other justi­fi­ca­ti­on exists.