The Asso­cia­ti­on Pri­va­cy Icons today laun­ched the Pri­va­cy Icons. They are Pic­to­grams that com­ple­ment pri­va­cy state­ments and ther­eby increa­se trans­pa­ren­cy. For each topic – type of data, source, spe­cial pro­ce­s­sing such as pro­fil­ing, trans­fer to third par­ties, and place of pro­ce­s­sing – respon­si­ble par­ties can use dif­fe­rent icons to show that or how they do or do not car­ry out cer­tain pro­ce­s­sing. A video for this is available on You­tube.

The icons can be found on the web­site of the asso­cia­ti­on down­loa­ded beco­me. Their use is sub­ject to the Licen­se terms of the asso­cia­ti­on and the Style Gui­de.

Accor­ding to a state­ment by the asso­cia­ti­on, Swis­s­com, the Migros-Genos­sen­schafts-Bund, SBB and Cre­dit Sui­s­se have alre­a­dy agreed to use the icons, and it can be assu­med that other lar­ge and less lar­ge com­pa­nies will also use them.